As Conceptual Art Director on the project I helped create a series of television ads for Adobe’s partnership with Sky Sports for The Masters. The idea I had came from the parallels I saw between golf caddies and personal assistants, who are both there to help you carry the load, Adobe Acrobat being “like a caddie”. My simple skamp mockup turned into a fully fledged idea which my team and I finessed, and later pitched to the client who then chose it amongst other ideas. I later assisted with art direction of the characters, script and post-production editing. This was a true group effort in the end, we had a rock solid team who all came together to make this possible.