As Conceptual Art Director on the project I helped create a series of television commercials as part of a campaign for Adobe Acrobat Studio’s partnership with Sky Sports for The Masters.

The idea came from the parallels between golf caddies and personal assistants, who are both there to help you do the heavy lifting. In this idea we personified Acrobat Studio as a fictional Caddie, using him as metaphor for the perfect partner.

Strategy: Partner for Success

Acrobat Studio is your teammate and assistant, helping your talk with your docs, uncover insights and keep your documents and workflows organised. When you partner up with us, work feels easier, faster and a bit more fun.

Core responsibilities:

Concept, pitching, casting, character development, general art direction, script consultation, wardrobe, sound, and post-production editing.