Social Media is a great tool for connecting and sharing with others but unfortunately some individuals may be at risk to hurtful comments. Bullying is a problem that is prevalent not only within Schools and Colleges around the world but can exist for almost anyone of any age, anywhere…

Instagram is taking a stand against bullying and wants the world to know this by creating a visual movement against bullying, through both product and brand marketing. My role at Instagram as an Art Director an Designer involved creating a unique identity for Instagram anti-bullying tools and to develop a consistent visual language to apply to all marketing around anti-bullying. 

In this series of anti-bullying posters, I worked with the 3D Artist Leo Natsume to create posters for high schools in the United States. By continuing to support these causes we hoped to make people feel in control, empowered and strong, whilst have a safer experience on Instagram.