Event Art Director & Designer
Adobe Executive Forum, Hotel Eden Cap-Du-Roc
Top executives came together at the iconic Hotel Eden, Cap-Du-Roc in Antibes for Adobe's annual Executive Forum, and as the Event Art Director and Designer, I was responsible for the whole visual world of the event. That meant holding the brand to a premium standard while giving it real creative lift. Working alongside agencies including Un Studio En Plus, I conceptualised the aesthetic direction and created digital artwork myself that felt genuinely true to Adobe's spirit.
On the ground, I directed four Adobe artists, guiding them through the creation of bespoke materials crafted specifically for our enterprise partners. The goal was an environment where every detail felt considered, where innovation and sophistication showed up together without having to announce themselves.
Firefly Soirée
On the second evening, guests were invited to the Adobe Firefly Soirée, an experience built around imaginative expression. The venue came alive with vibrant Firefly animated collages, turning the space itself into a canvas where creativity and technology felt completely at home together.
Four Adobe artists worked in an intimate setting, creating live artwork in front of guests and drawing them into the process. Each piece that came to life that evening carried the spirit of the night with it.
Those artworks didn't stop there. They were transformed into beautiful stationery, something guests could take home, a tangible reminder of an evening where art, technology, and real human connection all showed up in the same room.
