Event Art Director & Designer
Adobe Executive Forum, Hotel Eden Cap-Du-Roc
Top executives gathered at the iconic Hotel Eden, Cap-Du-Roc in Antibes for the annual Adobe Executive Forum. In this elegant setting, we curated an ambiance that resonated with the ethos of the Adobe brand, artfully integrating subtle brand accents that complemented, rather than overshadowed, the hotel’s exquisite charm.
As the Event Art Director and Designer, my responsibility encompassed the holistic art direction of the event's aesthetic. I ensured adherence to brand compliance while elevating the design and production quality to a premium standard. Collaborating closely with various agencies including Un Studio En Plus, I conceptualised and also developed engaging digital art myself that effectively captured the spirit of Adobe.
In preparation for the event, I directed four talented Adobe artists on-site, guiding them in the creation of bespoke materials tailored for our enterprise partners. Every detail was considered, fostering an environment where innovation and sophistication seamlessly intertwined, thus highlighting Adobe's commitment to excellence in every facet of the event.
Firefly Soirée
On the second evening, guests were invited to our Adobe Firefly Soirée, an experience designed to envelop attendees in a realm of imaginative expression. The venue, adorned with vibrant Firefly animated collages, served as a canvas that fused creativity and technology, captivating all who entered.
In an intimate setting, we curated an interactive space where four distinguished Adobe artists engaged with our guests, demonstrating their craft in real-time. As they conjured stunning pieces of live art, the atmosphere buzzed with inspiration and collaboration. Each stroke of their brushes encapsulated the essence of the evening, allowing guests not just to observe but to become part of the creative process.
Once completed, these ephemeral creations were transformed into exquisite stationery, seamlessly blending artistry with practicality. Each piece served as a tangible memento, a reminder of an evening steeped in artistic innovation and community. This soirée not only celebrated the magic of Adobe Firefly but also reinforced the profound connection between art, technology, and the individuals who dare to dream within that space.
