As a Creative for Instagram, I had the opportunity to conceptualise and design the Instagram x Selfridges Pop-up Shop, a project that beautifully intertwines innovation with the essence of modern retail. The shop's concept was inspired by our Creators identity, seamlessly integrating iridescent elements that evoke a sense of wonder and dynamism.

The design embraced the iconic Instagram grid, transforming it into a three-dimensional experience that encouraged interaction and exploration. Each facet of the shop not only reflects the vibrant aesthetics of Instagram but also pays homage to the unique voices of our creators, showcasing their artistry in a tangible environment.