The creator account on Instagram gives you a set of tools that makes it easier to control your online presence, understand your growth and manage your messages.

Targeted towards Gen Z, we developed an identity for Instagram Creators that felt fresh and culturally relevant. Not only did we create the identity but we also launched the founding social posts and an entire community. Our feedback loop later influenced how we would proceed with the platform.

Today the @creators account has over 21 million followers.