TENA’s goal is to make men feel comfortable with incontinence. It was my role as Art Director and Designer to create the TENA Men Brand toolkit, working directly with Jim Hilson, ECD at AMV BBDO. My role included the creation of the brand identity, design of it, art direction, motion direction, print layout designs for retail POS, campaign creation, film editing and post-production supers. We created a fun, humorous and approachable way to dealing with these topics.