Creative Lead for a series of Adobe Women’s FA Cup Idents, airing on Channel 4 to an audience of over 1 million viewers per game.
I drove the creative pipeline, encompassing concept development, art direction, design, script refinement (in collaboration with a copywriter), storyboarding, props and animation direction. My responsibilities extended to help direct the live-action shoot, assist in voiceover (VO) sessions, sound design, and managing the full post-production workflow to final delivery with the Producer.
The flyer
The narrative opens as our young fan, at home, designs a promotional flyer for her football team using Adobe Express.
The locker room
As the day progresses, we see another a player developing a social post for their football game happening later that day.
The locker room
After creating their post on Adobe Express, it is now going viral on social media.
The living room
We now cut to the point of view of a male fan, editing their matchday prediction on Adobe Express.
The living room
We show the share to social feature here as the male fan shares to social.
The sidelines
On the sidelines, a substitute player reviews a matchday moment from the game.
The sidelines
The player reflects on their post once more.
The clubhouse
We finish our story at the clubhouse, celebrating the win.
Channel 4 x Adobe Women’s FA Cup Idents
Creative Lead: Julia Simpson
Designer: Julia Simpson
Exec Creative Director: Guy Howland
Adobe Creative Director: Jan Gensch, Drucilla Burrell
Animation: Tina Touli
Copywriter: Sam Ottley
Client: Adobe, Channel 4
Year: 2025