Working alongside our production partner, I spearheaded the direction and design of the Adobe Executive Forum event in Scotland, crafting a premium experience tailored for Adobe’s elite enterprise clients. This included every facet of the event including the event theme, stage design, invitations, social posts, landing pages, print and digital materials at the event, gifts, floral arrangements, interior furnishings, menus, sculptures, furniture, artist experiences and more.

Building upon the success of the previous year, my approach combined elegance with functionality, ensuring that every element resonated with sophistication and efficiency. The event not only met but exceeded expectations, reinforcing our commitment to excellence and innovative design in every facet of client engagement. We had another sell-out year, helping retain customers, creating leads and smashing all event KPIs.

Adobe Executive Forum, Scotland

Event Art Director: Julia Simpson
Event Manager: Emma Raymond-Koch
Agency: Smyle
Client: Adobe
Year: 2024

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