The Adobe x WFAC partnership aimed to elevate the brand’s cultural presence and demonstrate how Adobe Express empowers fans, clubs, and players. As Creative Lead, I oversaw the end-to-end design and identity for this 360 campaign starring Alessia Russo, which encouraged women to break into both football and creative industries. Following a massive London-wide rollout and a Wembley Stadium takeover for the Final, the campaign exceeded every KPI.