The Adobe x Women’s FA Cup partnership aimed to elevate the brand’s cultural presence and demonstrate how Adobe Express empowers fans, clubs, and players. As Creative Lead, I oversaw the end-to-end design and art direction for this 360 campaign starring Alessia Russo, working on literally every moment with my team. Following a massive London-wide rollout and a Wembley Stadium and TFL takeover for the Final, the campaign was a huge success, exceeding every KPI and encouraging women to break into both football and creative industries.