Channel 4's reality series, The Inheritance, features 13 contestants competing for a fortune left by a ‘deceased benefactor’ played by Liz Hurley. They must first work together to fulfill her final requests.
For Channel 4's partnership with Adobe, we created a series of comedic commercials that connected with the show. Our team handled the concept, writing, and production of these videos, each featuring a voiceover from Judge Rinder and designed to evoke a sense of old money and flamboyance. It was my role as Creative Lead to assist on pre-production art direction and design, on-shoot art diretion as well as post-production editing.
Channel 4’s The Inheritance Partnership
Creative Lead: Julia Simpson
Designers: Julia Simpson, Matt Weaver
Executive Creative Director: Guy Howland
Producer: Bumble Baker
VO: Judge Rinder
Agency: Dentsu
Client: Adobe
Year: 2025