During my time working with the agency Pixel Artworks as a Designer and Art Director, I helped concept and design an immersive experience for Expo2020 in Dubai. The experience was centered around the concept"Hayyakum" (meaning "welcome" in Arabic) which was a major promotional campaign for Expo 2020 Dubai, inviting the world to experience the mega-event. It focused on welcoming visitors with Emirati hospitality, showcasing culture, and fostering global connections, featuring prominently in campaigns, portals, and visitor experiences throughout the event.

My roles was to help design and conceptualise the booth and its encompassing digital interfaces, thinking about exterior and interior graphics, lighting, soundscape, colour, structure and user experience.