Adobe Summit Executive Edition

Event Art Director: Julia Simpson
Event Agency: MCI
Client: Adobe
Year: 2024

Adobe’s Event Art Director for the Adobe Executive Summit in Europe. Art directing our partner agency to produce all print, digital and event materials for our London, Munich and Paris events. Direction included everything from the identity itself, to the invitations, website, stage design, lighting design and post-event comms.

At the event we focused on marketing Adobe’s Experience Cloud Platform as well as Adobe’s AI tool, Adobe Firefly. We had various interactive digital activations for the guests to experience.

The Enterprise event was well received, helping customer retention, creating millions of pounds worth of sales as well as attaining new business leads.

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