Adobe Executive Program Rebrand

Art Director the Executive Events brand identity working in tandem with Rosella Elmi. The identity was designed specifically for an SVP+ audience and to raise the bar on how Adobe shows up at its most important moments. The system is built for consistency across every region, while still giving local teams the flexibility to make it their own.

Every decision was intentional. Refined colour palettes, considered typography, bespoke graphic elements, all working together to create something that feels cohesive whether it lives on a screen or a printed page. The kind of detail that SVP-level audiences notice, even if they can't always say why.

The result is an identity that doesn't just look the part. it makes Adobe's most valued enterprise clients feel like they belong somewhere exceptional.